http://www.umbro.com/#/?locale=en_GB
I have been looking at the Umbro site, and sites which I believe are Umbros competitors such as Reebox, Puma, Gola etc and even Nike, which I consider to be a make that Umbro wish to be as big as, as Nike is seen to be the most popular make with the target audience as it is seen as the "coolest" make and kids like to be cool with their friends.
So when I have been looking at the Umbro site I noticed that it was very plain, simple and basic. So my first idea for the brief was to create a microsite for the new the lifestyle football range, 1350. A site that represented the new products, 1350, as the new cool make that everyone should have.

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