Leading people to the microsite

I have been thinking of different way in which to get people to view the microsite. I have thought of three different ideas to do this.


1) The first idea would be must poster thats carry on with the same theme and design that is used in the microsite. These would be placed around shopping centres and in sports shops where the footwear will be sold.


2) The second idea is having projects of the shoe on buildings around town. The projection would be off a huge image of one of the shoes and a link underneath to where more information can be found. I think this idea will work as it is something different and eye catching. If huge images of trainers are projected on buildings while people are walking they will notice something different and take a look.


3) The third idea is something which people can interact with and it will feature in the shops were the footwear will be sold to help launch the product.
At the door of the shop a sale assistant will stand with a bucket full of different keys. On each of these keys is a key ring with a link to the microsite. 
At the back of the store there will be a set of lockers like what you would find in a changing room. Only a certain number of keys will be able to open the lockers. If somebody is lucky enough to get a key which opens a locker there will be different vouchers and prizes in the lockers. 
The reason why the lockers will be situated at the back of the shop is so the person will have to walk through the shop, looking at what other things the shop sells.

Nike Skateboarding Microsite

I have been doing some research around microsites and I have found this one that Nike have done which I really like.

http://www.nike.com/nikeskateboarding/outerspace/

It is something different from the main Nike site and works well for the target audience I want to aim my microsite at.

I think it is a really good feature that the user can view the trainers at all angles and rotate it around.

The site is simple, clean but at the same time it is not boring. I really like the use of a photograph background as well which I would like to use.

For the page that shows the shoes I am promoting I don't want to do the usual grid layout that you find on most shopping websites, I want to do something new, interesting and different. This idea could be a possibility for that.

Feedback and new thoughts

After this weeks lesson I have decided to take the idea forward of creating a microsite for 1350. The background imagery will be photographs that are relevant to after a football match, so the changing rooms. I now need to think about what content will go into this site and how many pages it will need.

I also need a drive to get people to view this microsite, so it could be a poster. The poster is the obvious idea and may get ignored by the target audience I am aiming the microsite at.

A piece of ambient media may work, something that gets the audience involved and makes them intrigued and want to go onto view the microsite.

Umbro Website

http://www.umbro.com/#/?locale=en_GB

I have been looking at the Umbro site, and sites which I believe are Umbros competitors such as Reebox, Puma, Gola etc and even Nike, which I consider to be a make that Umbro wish to be as big as, as Nike is seen to be the most popular make with the target audience as it is seen as the "coolest" make and kids like to be cool with their friends.

So when I have been looking at the Umbro site I noticed that it was very plain, simple and basic. 

So my first idea for the brief was to create a microsite for the new the lifestyle football range, 1350. A site that represented the new products, 1350, as the new cool make that everyone should have.