I have been thinking of different way in which to get people to view the microsite. I have thought of three different ideas to do this.
1) The first idea would be must poster thats carry on with the same theme and design that is used in the microsite. These would be placed around shopping centres and in sports shops where the footwear will be sold.
2) The second idea is having projects of the shoe on buildings around town. The projection would be off a huge image of one of the shoes and a link underneath to where more information can be found. I think this idea will work as it is something different and eye catching. If huge images of trainers are projected on buildings while people are walking they will notice something different and take a look.
3) The third idea is something which people can interact with and it will feature in the shops were the footwear will be sold to help launch the product.
At the door of the shop a sale assistant will stand with a bucket full of different keys. On each of these keys is a key ring with a link to the microsite.
At the back of the store there will be a set of lockers like what you would find in a changing room. Only a certain number of keys will be able to open the lockers. If somebody is lucky enough to get a key which opens a locker there will be different vouchers and prizes in the lockers.
The reason why the lockers will be situated at the back of the shop is so the person will have to walk through the shop, looking at what other things the shop sells.
